Clueless

 
Overalls: Forever 21, Necklace: H&M, Shirt: Target, Shoes: Target

One of my favourite movies is Clueless..........obviously. Because of that, I can recite the lines over and over again. Whenever I am wearing overalls, I can't help but think of one of the classic lines from the movie when Amber, Cher and Dionne take their first look at Tai and blurt out-  "She can be a farmer in those clothes". Farm house inspired or not- I love that overalls are back on the scene. I got these ones from Forever 21 over 5 years ago and thanks to my hoarding ways, still had them laying around. YES!

Cool friends

 
Joanna and I met in the most hilarious and nerdy way possible......through a website. We were both new to New York and were both interested in getting into the fashion industry. We stalked the website Ed2010 ( a great resource for anyone looking to get into the publishing world fyi!) and were chatting on the forum "Canadians in New York". We took our chat "off the record" (HA), added each other to Facebook (mutual friends? check!, not a serial killer? was hoping not!) and made arrangements to meet up in the big bad city of New York.

We became fast friends, somewhat became room mates at one point and are now travel buddies- meeting up in places around the globe whenever we have the chance!! After New York, Joanna moved back to Toronto for a bit and then on to Hong Kong. She has worked at a handful of brag worthy places such as 3.1 Phillip Lim, Hugo Boss, Louis Vuitton and most currently at Christian Louboutin.
 
 
Describe a typical Monday for you.
I go through all my emails with a coffee in hand! we have a very lean team and handle various markets across Asia, so typically we are working on many different projects; from in store customer events, press launches/previews, designer appearances, special projects and so on. A typical Monday would involve brainstorm meetings about an upcoming launch, meeting with catering to perfect the menu for an upcoming event, handling media enquiries on shoot requests and products, seeing through the translations of content for our Asia social media platform, to compiling a comprehensive budget for upcoming events.


 
What was your first job out of school or internship?
The summer of 2007 was a busy one for me, and marked my first internship experiences- all three of which happened simultaneously while I was completing a summer program at NYU. I was an entertainment intern at NBC Universal's iVillage (I assisted with content production, this undeniably sparked my obsession with celebrity and pop culture), the now defunct Giant magazine (I was a fashion intern, and learnt the basics of media loans/pulls..going from one showroom to the next with a ton of heavy lifting) and 3.1 phillip lim (I was a PR intern - I would say this internship was what solidified my decision to focus in this field).
     
 

New York, Paris or Los Angeles?
Paris. I fall in love with the city every time I go back. the amazing bakeries on every corner, the sophistication, the language, the beautiful architecture, the markets, the way everything falls together so perfectly without effort.

Number of emails on average you get a day?
I would say 40 or so. I work quite closely with head offices as well, so emails from those offices come later at night in HK and I generally wake up to them.



What has been the biggest "WOW" moment for you in your career so far?
When I had a sit down dinner with CL and Franca Sozanni of Italian Vogue / when I went to the red ball DVF BJ

Currently reading?
"The happiness project" by Gretchen Rubin

If you weren't in PR, what would you be doing?
I would definitely be working in the publishing world and writing full time, or working for an events company
                           
 
 

Worst memory in your career so far?
No such thing! Every job has its ups and downs, stresses and frustrations - but despite that I try to remind myself how hard I've worked and how lucky I am to be where I am. the people and opportunities I have met and had throughout my career have been amazing and I would not trade it for the world. Although having to endure a lot of tedious tasks and physical labor during the intern days was not the most enjoyable - it did teach me the importance of understanding how things come together down to the finest detail, and appreciate those who now are in that place assisting me. Grunt work is not hard in this industry, but it is necessary.

Favourite  indulgence?
Treating myself to a spa day! Guilty pleasure (throwing this one in): reading US weekly; always a tradition when I get on a flight
 
Morning or night person?
I'm a night owl. I sleep at 2am most week nights, for some reason my productivity is higher at night. I absolutely hate mornings and love to sleep in on weekends. Friends have nicknamed me sloth and slumber king. Let's just say coffee is KEY during my work week.



Rockstar Wedding


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I have always been drawn to the whole "Southern Hospitality" thing so when I found out myself and the Sacks Productions team would be heading to Nashville to execute a wedding, I was stoked!

Not only was I excited to eat cornbread and hear people say "Ya'll" every few seconds, I was excited that we were planning a wedding for a band that I have admired for years! I admired their musical talents of course but I mainly admired their looks.

It took place just outside of Nashville at a rustic barn house. We decked the outdoor structure in string lights and hanging vines which paired together nicely with the bare wood tables. My favourite thing though was the lace table runners and flower choices (soft peach peonies!). Oh wait- I take that back- my favourite thing was eating homemade chocolate chip cookies that the couple gave out as favours while watching some favourite band dudes take shots together.

Just a picture perfect day that lasts a whole lifetime

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Dress: Walmart, Shoes: Forever 21, Hat: Zara, Sunglasses: Venice Beach

You know one of those days that you will always remember? Yup...this was one of them.

My LA roomie gifted herself with a polaroid camera a few weeks before I was set to leave town and decided that the best way to de-virgin it was to have a little photo shoot on the beach. Not only was this day dedicated to that but it was also dedicated to us spending one of our last weekends together in LA.

We rode out to Malibu and rolled around in the sand listening to some favourite tunes, had a beach side lunch with another friend and finished off our day at a BBQ with an infinity pool looking out onto the ocean. Not real life in the real world but definitely real life in California.

Healthy Summer Salad

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When I lived in LA, I was obsessed with this macrobiotic eatery just around the corner from me called M Cafe. Whenever I was feeling yucky (especially after a weekend of taco eating and wine), I would treat myself to a meal from here and would always leave feeling so much better. Every bite made my insides feel happy. This raw zucchini salad is one of the recipes I snagged from there and I am so happy I did.  Not only is this salad super healthy but it actually fills you up!

What you will need
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Serves 2

For Pesto Dressing:

1 1/2 cups of Basil 
1 cup of Arugula 
 1 tablespoon of Almonds, chopped
1/4 cup of Olive Oil
1 large garlic clove, roughly chopped
1 tablespoon of flaxseeds
2 tablespoons of Yellow or Red Miso
1 tablespoon of Lemon Juice

For Salad:

 7-8 pieces of Sun-dried Tomatoes
4 Medium Sized Zucchini's
2 tablespoons of sliced Almonds 
1/4 of Olive of  Oil
A handful of Italian Parsley

Instructions for the Pesto Dressing:
Mix all of the ingredients together and blend together in a food processor. If you do not have a food processor, you can use a magic bullet- just add some water to help get things moving.
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Instructions for the Salad:
1. Cut up all the Zucchini. Cut each Zucchini in half and then in halves again. Chop each of the pieces into thin Spaghetti like strips and place them in a large bowl. This is the "hardest" part as it takes some time...especially if you are an unexperienced cook like myself.

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2. Finely chop up all the sun dried tomatoes and toss them into the bowl with the "noodles".
2. Slice the almonds up ( I use pre-sliced almonds as it is easier!).
3. Add in the olive oil
4. Add in the Pesto sauce

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5. Mix the sauce into the bowl until it is well blended.
6. Add in Salt and Pepper to taste
7.. Chop the Italian Parsley into tiny pieces and sprinkle it on top as garnish and voila!